April 2nd, 2025
4 PM PST AND 7 PM PST
The Billion Dollar
Collab Formula
How Nike and Adidas Used Collabs to Generate Billions.
Struggling to
Grow Your Brand?
Here’s Why
Your marketing isn’t bringing in new customers fast enough.
Paid ads are too expensive and barely work anymore.
Social media algorithms keep killing your reach.
You see brands winning with collabs but don’t know where to start.
You’ve tried collabs before, but they flopped or didn’t drive
real sales.
Why Collabs Win
Paid ads are failing—costs have jumped 222 percent, and Instagram’s organic reach has dropped by 18 percent this year alone. Posts now reach 64 percent fewer users than last year.
Meanwhile, collabs continue to drive real results:
Nike x SKIMS led to a six billion dollar valuation boost.
McDonald’s x Travis Scott caused a three hundred percent sales spike.
Crocs went from an “uncool” brand to a two billion dollar business by leveraging collabs.
Why? Because collabs create instant trust and bring a built-in audience.
Collabs convert up to five times better than paid ads.
They grow your customer base without relying on unpredictable social media algorithms.
They drive revenue without wasting ad spend.
Meet Bimma Williams
The
Voice of
Collabs
Bimma Williams is a Collab Marketing Educator recognized by HYPEBEAST as The Voice of Collabs. With over a decade of experience, he has helped brands like Nike, Yeezy, adidas, and Saucony generate $1.5 billion+ in revenue through strategic collaborations.
His insights have been featured in Forbes, Complex, Business Insider, HYPEBEAST, UPROXX, and VIBE. His viral Instagram series, Collab Lab, has reached 15 million views in 12 months, breaking down what makes brand partnerships successful.
Through consulting, content, and education, Bimma helps brands turn collaborations into real business growth.
Learn the The Billion-Dollar Collabs Formula.
This will work for you even if:
You have never done a brand collaboration before. The training walks you through every step.
You don’t have a large audience. You will learn how to partner with brands that do.
You have tried collaborations before, but they didn’t work. This formula fixes what went wrong.
Is This for You?
This training is for:
Brand owners struggling to find new customers without burning money on ads.
Marketers looking for a proven way to grow their brand fast.
Entrepreneurs who want to turn collabs into real revenue.
Creators who want to create collabs that actually pay off.