Bimma's Collab of the Year — 2025

A Guide to Brand Building Through Collabs

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Collaborations are one of marketing’s loudest languages, yet most still struggle to speak it fluently.

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How resonance can be achieved through specificity, not scale

What sneaker collabs can teach us about building brand through identity, relevance, and desire in culture.

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About

Bimma Williams is the founder of Bimma Collab Consultancy, where he helps brands build real relevance and commercial momentum through culture-first strategy. With a track record that includes more than $1.5 billion in revenue impact across Nike, adidas, Yeezy, and Saucony, Bimma has become one of the industry’s leading voices on how brands earn meaning, resonance, and long-term value in culture.

Tracksuit

Tracksuit is beautiful, affordable brand tracking that helps businesses measure and prove the impact of brand-building. Simple for anyone to use and trusted by 1,000+ modern consumer brands, Tracksuit tracks over 10,000 brands across 25 markets - providing an easy way to track brand performance, demonstrate ROI, and answer the question, “Is my strategy working?

Featuring

Jordan Rodgers, Daniel Yaw-Miller, Scottie Beam, Kid Jayde, Kordale Toomer, Sneaker Denn, Stay Focused Frank, Oren John, The Sneaky Leak Pod, Mel Peralta, Hasan, Superline Network

Created by

Bimma Williams & Tracksuit

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Want more than the headlines?

Download the full Collab of the Year Report, and if you’re ready to go deeper, unlock the full dataset through Tracksuit — the brand-tracking platform trusted by thousands of marketers to measure, compare, and grow their brands.

Tracksuit is beautiful, affordable and always on brand tracking that helps businesses measure and communicate the value of brand-building. Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CSOs and CMOs to CFOs, brand marketing specialists to founders.

Tracksuit is tracking more than 10,000 brands globally across 25 markets, and is trusted by 1,000 modern consumer brands around the world. Sign up below to receive access to both the Tracksuit report as well as the 30 minute Collab of the Year video.

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Bimma’s Top 10

Bimma will break down his top 10 sneaker collabs of the year, using insights and reporting from tracksuit.

Community
Voices

The video will incorporate diverse voices from the sneaker and brand community.

Objective Evaluation

Bimma’s Collab Criteria keeps the selection objective, while Tracksuit supplies the brand data and survey insights behind the Collab of the Year Report.

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Bimma’s Collab Giveway

Win one of Bimma’s Top 10 collabs of 2025! Register for the Collab of the Year video and Tracksuit report for a chance to become a lucky Collab Cousin who wins one of the collabs in his curated collection of the year’s best sneaker collaborations.

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Bimma Williams

Founder of Bimma Collab Consultancy

Bimma Williams is the founder of Bimma Collab Consultancy and a leading authority in culture-first brand strategy. Recognized by HYPEBEAST as “The Voice of Collabs,” he has also been honored on Adweek’s Creative 100 and Footwear News’ 2025 Sneaker Power List. His culturally fluent approach helps brands unlock relevance, resonance, and revenue through storytelling and strategic collaboration. His work has generated more than $1.5 billion in revenue for global leaders including Nike, adidas, Yeezy, and Saucony.