Learn how to create collabs that get you paid.

What You Get Inside Collab Lab:

Exclusive Interviews with Industry Leaders

Learn directly from the people behind successful (and failed) collabs. Understand their strategies, challenges, and lessons learned.

Real-World Deep Dives & Tactical Breakdowns

Go beyond the hype—get detailed breakdowns of high-impact collabs, including how they were executed and why they worked (or didn’t).

Live Q&A Sessions

Ask direct questions and get real-time insights from Bimma Williams and industry experts.

The Private Collab Cousins Community

Join a focused network of brand owners, marketers, and creators who are actively building collabs that drive real results.

First Access to New Features

As the membership evolves, members get priority access to structured lessons and step-by-step frameworks, and events.

Why Brands Trust Collab Lab

Bimma Williams built Collab Lab on 15 years of experience shaping the collabs that move culture and make brands money. Now, that expertise is yours.

$1.5B+ in
Collab Revenue

 Helping brands like Nike, Adidas & Saucony turn collabs into real money.

15M+ Views

Breaking down collabs in real
time—so brands know what works.

100+ Sold-Out Collabs

 Proving what moves culture and makes money.

Recognized by HYPEBEAST as “The Voice of Collabs.”

#1 Collabs Expert

Get paid, join the Collab Lab Today.

Why Collabs Work (and Why You Need This)

Paid ads cost 222% more than a decade ago. Social media reach? Down 64% in the last year.

Meanwhile, collabs continue to drive real results:

  • Nike x SKIMS saw a 6.2% stock surge in one day.

  • McDonald's x Travis Scott led to a 300% sales spike.

  • Crocs became a $2 billion brand through collabs.

Collabs aren’t just hype—they’re a faster way to grow.

Who This Is For

Brands of all sizes who want a faster way to acquire customers.

Marketers who want insider insights and strategies to make collabs that hit.

Entrepreneurs and creators who want to learn from real-world collab success.

Founding Cousin Pricing

Lock in your rate for life. As demand grows, pricing will increase for new members—but Founding Cousins who stay subscribed keep their exclusive rate.

Join now to lock in your rate and start creating collabs that get you paid.

Founding Member Price: $999

  • Limited Spots Available

  • Hand Picked Access

  • Lifetime Rate (Never Increases)

  • Receive First Access

  • Includes an exclusive Collab Lab Founding Cousin T-shirt in Cream

Membership Pricing Structure: